Most CEOs saw no AI payoff - now CFOs are counting the risks
Uprovd Take When the profession's own survey shows most CEOs got no measurable return and CFOs admit their ROI tools do not fit AI, it names the exact void Uprovd fills: outcome measurement finance can actually stand behind.
Read the original at CFO DiveA CFO Dive article this week, drawing on EY’s latest survey of finance chiefs, lays out seven distinct hazards CFOs now weigh as AI works its way deeper into operations - from returns that never materialize, to over-trusting AI-generated forecasts, to data that looks legitimate but is not. The figure that lands hardest: a majority of CEOs reported neither new revenue nor lower costs from AI over the previous twelve months.
The thread running through all seven risks is measurement. Finance leaders told EY that conventional ROI math struggles to capture AI’s indirect and delayed effects, and only a small share rate their own function as genuinely ready to judge the technology. The result is spending that grows faster than anyone’s ability to prove it earned its keep.
A risk you cannot measure is a risk you cannot manage. Uprovd exists to close that gap - baselining each AI initiative and attributing its cost and its result in financial terms - so “we think it is working” turns into a number a CFO can defend to the board.
This is Uprovd's analysis of third-party reporting. Original article linked above.